I Bring Structure to Growth Decisions

150%
Average Conversion Lift
Impacting real revenue
18+ Years
Hands-on Experience
CRO & Growth Marketing Experience
620+
Client Engagements
Across eCommerce, SaaS & Lead Gen

I Boost My Clients’ Bottom Line by Optimizing Their Growth Potential
Every audit and recommendation is tied to a measurable outcome. I don’t guess – I test, measure, and prioritize based on what’s actually moving your conversion rate.
I personally lead every audit and strategy call – execution is backed by my outsourcing team, so recommendations turn into results without bottlenecking on my calendar alone.
Why 18 Years Matters More Than You Think

I Work With You, Not Around You
You’ll always know what I’m testing and why. No black-box reporting – you get the reasoning behind every recommendation, so you can make informed calls even after the engagement ends.
Proprietary Processes
My audit process draws on 18+ years of testing across eCommerce, DTC, B2B SaaS, and lead-gen – not a generic checklist, but a framework built on what’s actually moved revenue for past clients, grounded in the MecLabs Conversion Heuristic (C = 4m + 3v + 2(i-f) – 2a).
“Sandip is the most knowledgeable conversation optimisation professionals I know. I refer anyone with a website that is underperforming to him. He is very data focused, knowledgeable and results oriented. The people I send his way often tell me they highly appreciate his work.”

Bjarne Viken
Scaleup Founder
